In this era of technological advancement, many businesses have adopted new and improved strategies in marketing their products and services using the Internet. One way of promoting their businesses is through YouTube marketing.
YouTube is the second largest search engine and the third most visited website in the cyber world after Google and Facebook respectively. This type of marketing strategy has been very familiar with businesses nowadays, because it is inexpensive and very effective. Generally, marketing through this channel helps companies in gaining higher page rankings for their websites which in effect, increases the target market’s awareness of their products and services.